Instruction Case $2.$ Key Account Management in strategy $(2$ credits$)$ Formulating a KAM$-$strategy: the case of San AntonioPurposeIn Case $2$ you will do an in$-$depth analysis of a given international business situation $($in general and specific from the case of San Antonio $($Silva et al$,2012),$ and apply knowledge in Key Account Management $($KAM$)$ on how to analyze business situations to been able to formulate suitable strategies $($strategy$)$ for managing interaction, relationships and networks in an international business environment.InstructionsYou are allowed to do the case assignment individually but we strongly recommend you to work in groups, $2-3$ students in each group. Do not forget to register as a group even if you work one your own!First of all, read carefully through the San Antonio case article, Silva et al $(2012),$ in the case material folder.Then conduct a short discussion $($about $30$ minutes$)$ with another student or another student group on this course to find out more about how they identify the main issues in the case? Summarize your common issues and conclusions and share the that between you.Now, read part $4$ to $9$ in Cheverton $(2015).$ Try to combine the findings from your discussions with the knowledge presented in the book. You can also take a short look at the slide material in the slide material folder.Read through the case San Antonio again. Try to identify and analyze the questions in relation to the San Antonio case: Seen from a key account management perspective, what are the main issues in the case? Why? How do you suggest we deal with them? Why? What does this teach us about key account management in an international business environment? Why? What does this teach us about how to formulating or refining KAM$-$strategies?Finally, use the textbook and recent research in scientific articles but also other relevant source material $($e g from the internet, but use source criticism when using such secondary data material$)$ in the analysis of the questions above. There is a suggested list of articles to consider in the article folder. However, you are also free to use other articles published in peer$-$reviewed scientific journals related to KAM, industrial marketing and strategy.Then conduct a short discussion $($about $30$ minutes$)$ with another student or another student group on this course to find out more about how they have conducted the analysis and how they have handled the questions in the case.Sum up and finalize the own case report. Case Paper $($in total $2\mathrm{.}000-4\mathrm{.}000$ words$)$Use the recommended Case Word Template. Before handing in the Case Paper, save it as a PDF$,$ named as follows: Case $2[$all group members surnames$].$Grading criteriaTheoretical frameworkshow knowledge of the theories, models and concepts that are covered in the caseshow ability to identify, choose and apply relevant theories in the reasoningAnalytical knowledgeshow ability for systematic analysis and critical interpretationshow understanding for the relationship between theory and empirical dataApplicationshow skills how to conduct sales work relevant to the caseAcademic basicsshow ability to write academically, with correct referencing, based on the formal requirements stated in the instructions