Instruction: This assignment consists of FOUR (4) case studies. Read the case studies and answer ALL questions. Relevant examples must be given in relation to the given case studies. Case Study 1 Effectiveness of Subway Advertising Subway advertising is an example of captive out-of-home settings that consumers are kept in the space for some time. They are often exposed to advertising message involuntarily. Subway advertising enjoys the benefits of huge audience size, diversified advertising formats, quality display at closer proximity to passengers, a captive environment, and a regular passenger base. A large variety of the messages, product categories and brands were advertising in the subway medium Advertising messages are competing with each other over the clustered environment for passengers' attention. Several studies found that advertising execution cues such as size, colour, location of billboards, and images used in the billboards affect the viewers attention, brand attitudes, memory of the brand information. Some subway posters were more successful than others in terms of the ad recall and brand recognition. However, there is a need to investigate how subway advertisements can increase passengers' awareness and attention. Source: Chan, K. and Fung, M., 2013. Effectiveness of Subway Advertising in Hong Kong. Journalism and Mass Communication, 3(12), pp. 757-767 Question 1 a) Explain any FOUR (4) factors that can lead to sensory adaptation in subway advertisement. Provide relevant examples to support your answer. (16 marks) Based on stimulus selection factor, suggest any THREE (3) ways advertisers can do to avoid potential wear out of subway ads. Provide relevant examples to support your answer. (9 marks) b)