Instructions

1. Find an example of a company or brand leveraging employee advocacy.

2. As shown in Chapter 15 section 9 with the Starbucks, Zappos and Hershey company examples, in a Word document uploaded to G2, include the following information about the employee advocacy program:

Company name

Social media accounts

Number of social media followers

Number of employees

A description of their employee advocacy program (Three hundred words or less)

What incentives if any did the company implement to encourage employees to participate in the program?

How did the company keep employees engaged?

Results or impact of the employee advocacy program if available.

What are some of the benefits for the company or brand for leveraging employee advocacy?

What are some of the benefits for the employees who participated in this program?

Do you believe this employee advocacy program was or is successful? Why or why not?

Do you think this program will continue to be successful in the long term? Why or why not?

Please use Google as the company leveraging employee advocacy.

Google

Google is a giant with over 100,000 employees across the world, and they are doing an excellent job in empowering employees to be brand advocates.

As one of the most important Google's differentiation strategies is the acquisition of the best talent out there, they are particularly successful in leveraging employees in attracting the best job candidates and building a strong employer brand.

Their employees are excellent at creating and sharing their own content, which makes it more credible, authentic, and attractive to potential job seekers. Employee-generated content is shared by advocates and posted on Google's @lifeatgoogle page - an Instagram page designated to employees' stories and work experiences.

Answer rating: 100% (QA)

On social media Google has a massive following with over 18 million followers on Instagram over 27 m... View the full answer