Who are the various participants in the integrated marketing communications process? Briefly discuss the roles and responsibilities

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Who are the various participants in the integrated marketing communications process? Briefly discuss the roles and responsibilities of each.

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0078028977

10th Edition

Authors: George Belch, Michael Belch

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Question Posted: Jan 14, 2015 09:40 AM

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Who are the various participants in the integrated marketing communications process? Briefly discuss the roles and responsibilities

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Advertisers or clients are the key participants It is their product or service that is being offered ...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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