Instructions - 1) in order to answer this question , you have to go through news , articles about Nykaa 2) Few important websites to refer are - a) Refer online store of Nykaa and note down the products they sell online . b ) Refer the below news articles completely , before attempting assignment , I can give only headlines , you want to go through those articles completely

Question 1 With the information gathered from (I), (11), and any other secondary research (e.g., industry reports, news articles) build any one buyer persona for Nykaa. Note that the buyer persona should include: - Demographic and psychographic information - - Their goals - Objections and challenges they face General Instructions: You are required to submit one file: Business Report(PDF): In this, you need to submit all the answers to all the questions in a sequential manner. It should include a detailed explanation of the approach used, insights, inferences. You will be evaluated based on the business report Please go through the guidelines thoroughly before attempting the assessment. Criteria Points Understanding the key elements of a buyer persona (e.g., demographics & psychographics, goals, objections, and challenges) 4 Application of these concepts to arrive at the detailed buyer 5 persona Dear learners, please go through the instructions thoroughly before attempting the assessment. 1. Assessment Objective The assessments for the course at hand, have the following objectives: O Identify and describe relevant buyer personas for a brand o Your answers should be well thought- through, add value to the topic and have originality. o You should refrain from posting any definitions of theories & concepts o Give bibliography with links if any O You are required to submit a PDF file: o In this, you need to submit all the answers to all the questions in a sequential manner. It should include a detailed explanation of the approach used, insights, inferences, all outputs like graphs, tables, etc.(if any). You will be evaluated based on the PDF. o Do mention the assumptions taken into consideration by you in the PDF file if any o Word Limit: 1000 words(excluding the first-group/individual student details and the last -thank you and the words of the question) Nykaa reveales its omni- channel content and guided selling strategy Inc42 UpNext: Nykaa's Secret Sauce For Building A Brand Synonymous To Beauty In India Yatti Soni Inc42 Staff 15 Nov'19 9 min read . The beauty ecommerce startup has recently expanded rapidly in the offline market . Nykaa CEO Anchit Nayar said the company has reached the breakeven point with INR 1229 Cr revenue in FY 19 . Will Nykaa manage to fight off the omnichannel competition from Flipkart, Amazon and Reliance? Nykaa: The Making Of An Indian Beauty Industry Disruptor In April 2019, online beauty retailer Nykaa raised Rs. 100 crore ($14.4 million) in Series E funding round led by private equity firm TPG Growth Capital. This pushed the company's valuation to reach $724 million, making it one of the only two women-led start-ups (the other being Zilingo) that are close to breaking into the Indian unicorn club. When asked to share how they plan to invest it, the company's founder and CEO Falguni Nayar said, We don't really need the money. We raised the funds more as a hedge against uncertainty, keeping in mind the political environment.