Instructions

1. Thoroughly read the case. It is

recommended that you read 2-3 times.

2. Prepare a 5-page report (12-point font,

double spaced not including the title page

or reference page), that addresses the

following questions:

As of January 2020, what is Gusto

54's competitive advantage? If

COVID-19 had never happened, would

you have believed that the group

would be able to maintain this

advantage? Why or why not?

How would you define Gusto 54's

culture as of January 2020? Does

your definition vary throughout the

case?

What role does values, attitudes, and

diversity play at Gusto 54? Do you

consider the values, attitudes, and

diversity to be a strength or weakness

at Gusto 54?

Do you agree or disagree with the

steps that Gusto 54 took to build its

"people-first" culture? Why or why not?

What are the key challenges facing

Gusto 54 in January 2020 (before

awareness of the upcoming COVID-

19 pandemic)?

o If COVID-19 had never happened,

which challenge would have been

Gusto 54's largest barrier to

continued growth? How would you

suggest the group tackle this

challenge?

Evaluation

The Individual Case Analysis will be marked