Instructions: After viewing the videos as many times as you wish, and reading the case, there are
Question:
Instructions: After viewing the videos as many times as you wish, and reading the case, there are discussion topics for you to think about. Post your responses to each topic.
Links:
1. https://fiu.blackboard.com/bbcswebdav/pid-5125546-dt-content-rid-49554738_1/courses/1168-MAR4156VE1168-98053/2-7%20McDonald%27s%20and%20Obesity.pdf
2. https://fiu.blackboard.com/bbcswebdav/pid-5125547-dt-content-rid-49518136_1/courses/1168-MAR4156VE1168-98053/1168-MAR4156VE1168-98053_ImportedContent_20160722102708/Course%20Content/Cases/McDonald’s%20to%20open%20first%20vegetarian%20outlets%20-%20FT.pdf
3. http://www.viddler.com/embed/4582521b/?f=1&autoplay=0&player=full&disablebranding=0
Questions: (Answers can be 3-5 sentences each)
1. Describe McDonald's philosophy for business expansion as explained in the first (India) video case.
2. Describe any ONE challenge faced by McDonald's when entering the market in India. How was this particular challenge different from any other new market expansion for the company at that time?
3. Describe the strategy that McDonald's used to obtain/assure their supply of (quality specifications and quantity) raw materials in India to produce their menu offerings.