Question: INSTRUCTIONS: Answer all the three (3) questions. 1. You are the Marketing Manager of a financial institution. Describe any four ways the study of customer

INSTRUCTIONS: Answer all the three (3) questions. 1. You are the Marketing Manager of a financial institution. Describe any four ways the study of customer relationship will promote effective decisions (15 marks). 2. You are a main resource person to train entrepreneurs on how to adopt Customer Relationship Management (CRM). Identify and explain any five (5) issues you recommend to the participants to ensure effective CRM programme (15 marks). 3. (a) Information is relevant in designing effective Customer Relationship Management programme. Describe the three (3) categories of information you would need to focus on as part of CRM activities (5 marks). (b) Describe the marketing applications of each category of information in 3(a)

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