INSTRUCTIONS: Answer question one and two other questions la) The digital revolution has placed a whole new set of capabilities in the hand and businesses. Consider what consumers have today that they didn't have yes discuss five of these new capabilities that may appear on such a list. b) The Internet has given today's companies a new set of capabilities. capabilities is the ability to operate new information channel. Describe how info used by the marketer in this new channel. c) Holistic marketing is an approach that tries to recognize and reconcile complexities of marketing activities. Briefly discuss the four broadc characterize the holistic concept. d) Assuming that critics of Nike (Ghana) often complain that its shoes cost make, yet cost the consumer so niuch. Identify the elements of providing an value that add to Nike's cost structure and result in the high price of Nike shos