Question: Instructions: Assignment type: Individual You need to read the Case Study thoroughly and answer the questions below. 1 . What negotiation strategies did Amazon and

Instructions:
Assignment type: Individual
You need to read the Case Study thoroughly and answer the questions below.
1. What negotiation strategies did Amazon and Whole Foods Market use in their
discussions? How did these strategies impact the final agreement?
2. What factors influenced Whole Foods Markets decision to accept Amazons offer? How
did these factors contribute to the outcome?
3. Why was confidentiality important in the Amazon and Whole Foods Market
negotiation? How did it affect the negotiation process?
4. What lessons can we learn from the negotiation between Amazon and Whole Foods
Market? How can these lessons be applied to future negotiations?

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