Instructions

Based on the article 'The Apple Watch was created to help us stop obsessing over our smartphones' consider Apple's internal rationale. The rationale presented to the market (consumer) is likely very different than the rationale presented internally to decision makers to show why this new product would be a good business venture. How do you imagine this was presented in the internal project proposal? Task Imagine you are the project manager for the Apple Smart Watch product innovation. (The watch does not exist yet) Write a project proposal rationale for this product. (200-300 words) Include the following: context (industry or market conditions) background (the business need and benefit) marketing position (rationale to consumer)