Instructions: Based on the questions you are about to read, answer each of the questions found below.

Choose any organization (B2C) of one of these sectors:

- Banking

- Hotels

- Airlines

- Telecommunications

Then explore whether they are applying the CRM system, or you are going to

advise the organization to build it up.

Required:

1- Background of the organization (10pts)

2- Describe the status and the application of CRM activities (10pts)

3- Using the following CRM framework (20pts)

a) Assist the organization in rewriting the business strategy

b) Develop the organization business vision

c) Analyze in industry/sector of the organization

d) Conduct SWOT analysis

e) Segment your organizations market

f) Describe the different levels of offers being presented by the organization

g) Provide an approximate estimation of the lifetime of your organizations

customer

h) State what is the CRM software which the organization is using (current

CRM system) OR recommend a CRM software if you will advise

building ones,

Note: 1. a to b answers can be in 4-5 sentences.

2.Add references also