INSTRUCTIONS Branding Yourself: 10 points 1 Each member to write their own branding plan. 3 members in a group, so 3 plans for each member. 2 Think carefully, then fill the form. The purpose is how you wil make yourself stand out above the crowd. Example for 'positioning.' Positioning statement for Tide (hypothetical): "Tide has this unique ingredient (name) that cleans your clothes in one wash." Unique difference/reason to buy: Cleans clothes in one wash (other detergents do not). Reason to believe this claim: Unique patented ingredient. Same for you: What is your uniqueness (what can you do for your employers that nobody can or can do as well) that is a compelling reason for the employers to offer you the job. Why should they believe you? You can for example, mention your outstanding achievements, abilities, problems you resolved, people you helped etc