This assignment has 2 parts. Part1 : Branding yourself Part 2: BCG analysis

providing slides which are provided by professor:-

1 2 3 INSTRUCTIONS Branding Yourself: 10 points Each member to write their own branding plan. 3 members in a group, so 3 plans for each member. Think carefully, then fill the form. The purpose is how you wil make yourself stand out above the crowd. Example for 'positioning.' Positioning statement for Tide (hypothetical): "Tide has this unique ingredient (name) that cleans your clothes in one wash." Unique difference/reason to buy: Cleans clothes in one wash (other detergents do not). Reason to believe this claim: Unique patented ingredient. Same for you: What is your uniqueness (what can you do for your employers that nobody can or can do as well) that is a compelling reason for the employers to offer you the job. Why should they believe you? You can for example, mention your outstanding achievements, abilities, problems you resolved, people you helped etc. Strategic Marketing Process Planning Phase Situation Analysis (SWOT) Focus and Goal Setting The Do-It-Myself Marketing Plan Worksheet (1) My Own Marketing Plan Factors Favorable My Strengths: Core Values Formal Education Job Experience Motivation Other: External: Opportunities for Me: Economic 0 Technical 0 Legal Other: My Goals in life Personal Goals: My Desired Career What career will achieve your goals: Industries: My Target Industries, Organizations, and Locations Organizations: Geographical Areas: My Uniqueness Personality: (Points of Difference) Unique abilities (what you are really good at): Other: My "Positioning" How You would like your employers to perceive you: Internal: Me 0 0 Unfavorable My Weaknesses: Threats Affecting Me: Planning Phase Implementation Phase Evaluation Phase Marketing Program Product Strategy (Actions to Improve My "Marketability") Price Strategy Promotion Strategy Place Strategy Budget/Schedule Marketing Actions (Courses to take, summer jobs to get, rsums to write, clothes to buy, travel arrangements to make, etc.) Evaluation Corrective Actions The Do-It-Myself Marketing Plan Worksheet (2) My Own Marketing Plan Formal Education/Courses: Job Experiences/Projects Completed: Extra-Curricular/Volunteer Activities: Obstacles To Overcome: Compensation Sought (high/low, in line with your positioning): Rsum, Personal Interviews, and Letters/Telephone Calls: Networking for Contacts and References: Budget 1. 2 3. 4. 5. What Did and Didn't Work: How to Modify Strategy: Deadlines m Nm t 5 This question should be answered JOINTLY by the group. One answer only. 10 points. A company, GZ Electronics, has 5 strategic business units shown below. Using BCG growth-share matrix, determine whether the company is in a good condition as far as its future is concerned. What future strategies it should consider? GZ ELECTRONICS Average sales of competitors Market Growth SBU Unit Sales No. of ($ millions) competitors ($ millions) Rates A 0.5 2 0.7 15% B 1.6 22 1.6 18% 1.8 14 1.8 7% D 3.2 5 3.2 4% E 0.5 10 2.5 4%