Instructions & Case Questions

Instructions

1. Read the case and case questions individually. Highlight and take notes on your copy of the case as necessary. Try to filter through any unnecessary information. Then discuss with your group members using online video tools like Skype/Zoom etc. Think about the course content and how it applies to the case and each question; this will take researching back through the text and class lectures.

2. After a thorough reading, think about the questions at the end of case. Be sure to relate questions back to the concepts learned in SIB460 and other marketing/international business courses. Your input and views based on your experience and observations carries more marks.

3. Write up your analysis in a report format in MS word document

1. A title page with names and IDs of all the group members on it (please use your name as is in the Seneca system, for grading purposes).

Formatting and Other Requirements:

Reference all your sources, using the APA or MLA format. Check the 'Getting Started' section for information on APA and MLA styles.

Write your analysis in an academically accepted language and tone.

Use Times New Roman (12 font size) or Arial (11 font size). The report should have a minimum of 2 pages and a maximum of 4 pages, Double spaced (excluding the cover page, table of content and reference page).

Case Questions

Q 1. Perform a SWOT analysis for Careem and Uber.

Q2. Identify one distinctive core competency for Careem. How this competency can help in sustaining the competitive advantage? Explain