INSTRUCTIONS:

Catagorize the data points for the Fireworks Industry & Liuyang by dragging or copying the boxes under the correct categories for the external forces in the PESTEL or the internal Strengths & Weaknesses of Liyuang.

KEYS:

PESTEL Forces are external to the company & impact the entire industry.

Strengths & Weaknesses are internal to the company.

The number of rows provided does not indicate the number of data points you are required to have under each category. $($Some may have fewer data points.$)$

US Sales for fireworks are expected to top $\backslash$$$3\mathrm{.}3$B by $2028.$

American Pyrotechnics Association educates consumers on fireworks laws $\backslash$& safety.

US President proposing tariffs on Chinese imports by $2025.$

Massachusetts bans all forms of consumer fireworks. $($Professional displays are allowed.$)$

$18-24-$year$-$olds spend double the national average on fireworks. $($Approx$.\backslash$$$70)$

US customers do not recognize fireworks as having brand name differences.

US$/$Canada fastest growing market @ $7\backslash \%$ annually

Liuyang has lower labor costs than competitors $(\backslash (15\backslash \%\backslash )$ vs $20-30\backslash \%)$ Eco$-$friendly fireworks are being developed to emit $15$ to $65\backslash \%$ less particulate matter.

Liuyang's has limited R$\backslash$&D Budget allocations for $5$ last years. US Department of Transportation $($DOT$)$ enforces laws when fireworks are in transit.

Three$-$fourths of people aged $65$ or older spend nothing on fireworks.

Liuyang has no Internet presence.

Demand for Liuyang's products in China is not growing.

Almost $50\backslash \%$ of Liyuang's sales are from firecrackers. $\backslash (10\backslash \%\backslash )$ of large display events in US are moving to drone shows. International regulations prevent Internet sales of fireworks.

The US dollar is strong against the Chinese Yen.

Oxidizers known as perchlorates used in display fireworks contaminate water supplies.

$\backslash (40\backslash \%\backslash )$ of men spend over $\backslash (\backslash$$ $100\backslash )$ on fireworks.

Liuyang sales are $\backslash (60\backslash \%\backslash )$ domestic, $\backslash (40\backslash \%\backslash )$ international primarily to Germany $\backslash$& Poland.

US Inflation is at $4\mathrm{.}9\backslash \%.$

New smokeless fireworks are being developed.

$30\backslash \%$ higher profit margins on display fireworks.

Only $7\backslash \%$ of Liuyang's products are Category $4$ aerial fireworks. US chain, Phantom Fireworks, named in lawsuit for selling to underage customers.

$20\backslash \%$ of city government officials surveyed adding drone events to Fourth of July celebrations in US$.$

$70\backslash \%$ of families with young children prefer sparklers or fountain displays.

Internet sales less than $1\backslash \%$ worldwide.

Liuyang does not track end customer use except exporter $\backslash$& country destination.

US Consumer Product Safety Commission enforces safety warning labels on firework devices.

Walt Disney Company spends over $\backslash$$$50$M per year globally on display fireworks.

Liuyang receives Chinese government subsidies for growth $\backslash$& expansion.

Teenagers prefer firecrackers, bottle rockets, or smoke bombs. $10\backslash \%$ increase in US cities $\backslash$& municipalities' demand for holiday displays.

Liuyang's manufacturing facility has unused capacity.

$19\backslash \%$ of women consider fireworks purchases too dangerous.

Liuyang has strong exporter network to European ports.

Raw materials costs rising globally $6\backslash \%$ per year.