Instructions Details: Construct a consumer decision-making model that you went through for a recent large-scale purchase relative to your typical purchases (e.g., expensive clothing, car, stereo, appliance, furniture, school, etc.) And Answer the following questions 1. Did you gather enough information before making your decision? 2. Were you satisfied with the quantity or quality of the information you had at your disposal? 3. What brands were in your evoked set that helped with your decision-making? For a detailed breakdown of how this will be evaluated, please view the associated rubric on Brightspace. Due Date Dec 7, 202211:59 PM Hide Rubrics Rubric Name: Chapter 9 Assignment: Decision-Making Model Criteria Grading Criteria Decision-Making Model 30 points Content - You've identified the type of decision-making behaviour this process falls under and why. (Habitual, Limited Problem-Solving, Extensive Problem-Solving). (5 marks) - You've identified/labeled and provided insight for every stage of the decision-making model: - Problem Recognition (For this stage, your insight also includes identifying if this resulted in opportunity recognition or need recognition). (5 marks) - Information Search (Your insight includes the platforms and sources of information you searched, as well as identifying if this was more internal, external, or a mix of both). (5 marks) - Evaluation of Alternatives (In your insight you've provided the possible inert or inept sets of brands). (5 marks) - Product Choice (Your insight answers: what made you land on this product?) (5 marks) - Consumption and Learning (Your insight includes what you did with the products first use)