Instructions for MK$3000$ Course Project Presentation $($Online$)$

The purpose of the presentation is for you to fully demonstrate your marketing plan. The intended $$audience$$ would be the firm management group that includes members from the top management team as well as a diversity of firms$$ functional departments. The agenda will in general include:

$$ Introduce you and your topic $(1$ slide$)$

$$ Agenda $($the brief outline of your presentation$)(1$ slide$)$

$$ The product$/$service that you are marketing; your motivation of choosing this topic; the importance$/$relevancy of the topic $(1-2$ slides$)$

$$ Company analysis $(1-2$ slides$)$

$$ Market analysis$/$customer analysis $(2-3$ slides$)$

$$ Competition analysis, other environmental factors, and situational variables $(2-3$ slides$)$

$$ SWOT table $(1$ slide$)$

$$ Marketing strategic orientations: segmentation$/$differentiation$/$targeting$/$positioning $(1-2$ slides$)$

$$ Marketing mix strategies: product, price, place, and promotion $(3-5$ slides$)$

$$ Expected$/$projected performance$/$Controls $(1$ slide$)$

Note:

$$ The time frame of each presentation will be around $12-20$ minutes. Please post either a video $($screen capture $+$ audio$)$ or an audio$-$embedded PPT file to Canvas $$Discussions$$MK$3000$ Course Project Presentations$.$ Don't just post a shared link to your file because it may or may not open for all of us$.$

$$ We know that this type of presentation is very important in the marketing world and thus this is a valuable chance for you to engage in listening, thinking, commenting, and contributing to the marketing planning and decision$-$making process.

$$ For each of the decisions$/$choices in your marketing plan, make sure to provide strong rationales supporting it$.$

$$ You may gather all the comments$/$suggestions and see how you may further improve the project in the next stage.

$$ If your presentation is a video rather than an audio$-$embedded PPT file, please also upload a copy of your PPT file along with your presentation video.

Evaluation criteria:

$$ Content & Clarity: Presentation is clear, comprehensive, and insightful. Content is thorough, covering all the key aspects of the marketing plan.

$$ Environmental$/$Situational Analysis: Demonstrates a deep understanding of market analysis, target audience, competitive landscape, and other relevant environmental$/$situational variables. Supporting data and evidence are sufficiently presented.

$$ Marketing Strategy Effectiveness: Marketing strategies are well$-$defined, realistic, and aligned with objectives. Potential challenges and risks are addressed effectively. The rationales underlying the strategies are sound and strong.

$$ Creativity & Innovation: Introduces creative and innovative ideas that differentiate the marketing plan. Presents unique approaches to address challenges and opportunities.

$$ Presentation Skills: Engaging and dynamic presentation style. Visual aids are used effectively to enhance understanding.

$$ Structure & Organization: Presentation is well$-$organized with a clear flow of ideas. Each section $($e$.$g$.,$ environmental analysis, strategies$)$ is logically structured and transitions smoothly.

$$ Overall Impact: Presentation leaves a strong impact, showcasing professionalism and expertise in marketing. Demonstrates a high level of competence and credibility.