Instructions: For this lab assignment, you will use secondary data to draft a basic market analysis presentation for a client KZ Gear.https://kzgear.com/ You have been assigned an industry segment on which to base your market analysis. It is Online Sunglass Sales in the US. This will be your search term in the secondary databases to find appropriate reports from which to create a market analysis. You will construct and submit a PowerPoint presentation that answers two broad research questions in this market analysis. You have been provided a list of minimum points to help you answer the research questions.

Research Questions

1.What is the (a) definition and (b) outlook of this industry segment?

2.What are your recommendations regarding new entries to this market?

Part 1: Secondary Sources Databases

Use three secondary source databases, IBISWorld, Mintel, and Statista, to support your answers to the two research questions. Links to these databases can be found by navigating to the "Syllabus and course links and documents" folder of Brightspace.Links to IBISWorld and Mintel will be on the landing page of the link from Brightspace.To get to Statista, click on the "Consumer Analysis" tab on the landing page. I would start with IBISWorld for this assignment.You must go through these links or through the university library in order to access the databases.