Instructions: In keeping with the first Course Learning Objective, explain marketing concepts in the context of marketing problems. A$)$ How do the concepts of Consumer Purchase Types and Involvement, as discussed in Chapter $2,$ relate to the specific challenges mentioned in the WSJ article faced by travel and event companies? Provide examples. B$)$ How can elements of Sensation and Perception, as well as Learning Memory and Emotion, enable Hostess, Hershey, and Simply Good Foods to encourage repeat purchases when facing the specific challenges mentioned in the WSJ article? Provide examples.