Instructions: In keeping with the first Course Learning Objective, explain marketing concepts in the context of marketing problems. A$)$ How do the concepts of Consumer Purchase Types and Involvement, as discussed in Chapter $2,$ relate to the specific challenges mentioned in the WSJ article faced by travel and event companies? Provide examples. B$)$ How can elements of Sensation and Perception, as well as Learning Memory and Emotion, enable Hostess, Hershey, and Simply Good Foods to encourage repeat purchases when facing the specific challenges mentioned in the WSJ article? Provide examples.

Essay Questions #$2$

Instructions: In keeping with the second Course Learning Objective, design and debate proposals for solutions to marketing problems. How might Kellogg's and General Mills make their cereals or other products more appealing to parents and children? Consider and describe how these companies might employ A$)$ Operant Conditioning, B$)$ Classical Conditioning, C$)$ Motivations, and D$)$ Behavioral Economics. E$)$ Which techniques do you feel would be the most effective? Justify your answer with facts from the book and WSJ articles, as well as examples.