Instructions
Learning Outcomes You should be able to: 1. Explain the opportunities and challenges forced when you sell your product in an E-Commerce platform. 2. Develop E-Business strategy and implementation 3. Manifest approaches to E-Commerce solutions. Deliverable You have been tasked with selling a product online. You need to use e-commerce platforms in your country such as Amazon, eBay, or your own website or your home-based e-commerce platform to sell your product. Your goal is to maximize sales and profits by utilizing effective marketing techniques and optimizing your online storefront. Instructions: Choose a product to sell: Choose a product that you are interested in and that you think will sell well online. Make sure that the product is not too niche, but also not too competitive. Conduct market research to identify potential competitors and determine the market demand for the product. You can choose any product that is available at your household or your specialty including pre-loved items and services such as a hairdresser service. Set up your online storefront/packaging: Choose an e-commerce platform to sell your product on. You can either create your own website or use existing platforms such as Amazon or eBay or social media platforms. Customize your storefront or packaging to optimize user experience, making it easy for potential customers to find and purchase your product. Ensure that your storefront or packaging is visually appealing, with high-quality product images and clear product descriptions. Market your product: Use effective marketing techniques to drive traffic to your online storefront. This can include social media advertising, email marketing, and search engine optimization (SEO). Utilise keywords that are relevant to your product and ensure that your product is easily searchable. Optimize your product listings: Make sure that your product listings are optimized for maximum visibility and conversion. This includes writing compelling product descriptions and titles that accurately describe the product and highlight its unique features. Use high-quality images and videos to showcase your product. Provide excellent customer service: Ensure that your customers have a positive shopping experience by providing excellent customer service. Respond promptly to customer inquiries and complaints and make sure that all orders are fulfilled in a timely manner. Analyze your sales data: Use sales data to determine what marketing techniques and strategies are working and what can be improved. Analyse customer feedback and reviews to identify areas for improvement and address any issues that arise.