INSTRUCTIONS

Must contain all elements noted below

In paragraph form, full sentences

BACKGROUND FOR YOUR "STRATEGIC PLAN FOR MARKET ENTRY" REPORT

A strategic plan covers many of the same points as a business plan. However, a strategic plan sets out the detailed action plan to be followed to achieve the objectives of the international business plan. A strategic plan evaluates options and ensures any venture is carried out in a coordinated, informed and systematic way.

You have been asked by your board of directors to analyse three specific forms of market entry. They are:

Direct Export Trading Entry Strategy

Loosely Coupled Strategic Alliance

Brownfieldor Greenfield

STRATEGIC PLAN REPORT OUTLINE

Company Name:New Flyer

Product being considered:Xcelsior Charge H2

Country being considered:Direct Export Spain

Country being considered:Loosely Coupled UK

Country being considered:Greenfield Spain

PART 1:Market Entry Comparative Analysis:

DIRECT EXPORT :

Market Entry Form

Provide a detailed description of this form of market entry, (eg are you considering an agent or distributor or not and the implications)

Indicate the country you plan to enter with that form of entry (choose from the 3 countries provided)

Why did you choose this country and not the other two

Why is that form of market entry is optimal for that country

What will be the level of involvement required by your organization

(refer to your text and class discussions)

Pros and Cons

Based in your internal analysis (Assignment #2), what are the advantages and disadvantage of this strategy to your organization

Timeline

What could be considered a reasonable timeline to get your product to market if this form of market entry were chosen.

Why have you chosen this timeline (be certain to refer to the text and the key considerations in timing market entry speed)

LOOSELY COUPLED STRATEGIC ALLIANCE :

Market Entry Form

Provide a detailed description of this form of market entry,

Indicate the country you plan to enter with that form of entry (choose from the 3 countries provided)

Why did you choose this country and not the other two

Why is that form of market entry is optimal for that country

What will be the level of involvement required by your organization

(refer to your text and class discussions)

Pros and Cons

Based in your internal analysis (Assignment #2), what are the advantages and disadvantage of this strategy to your organization

Timeline

What could be considered a reasonable timeline to get your product to market if this form of market entry were chosen.

Why have you chosen this timeline (be certain to refer to the text and the key considerations in timing market entry speed)

GREENFIELD:

Market Entry Form

Provide a detailed description of this form of market entry,

Indicate the country you plan to enter with that form of entry (choose from the 3 countries provided)

Why did you choose this country and not the other two

Why is that form of market entry is optimal for that country

What will be the level of involvement required by your organization

(refer to your text and class discussions)

Pros and Cons

Based in your internal analysis (Assignment #2), what are the advantages and disadvantage of this strategy to your organization

Timeline

What could be considered a reasonable timeline to get your product to market if this form of market entry were chosen.

Why have you chosen this timeline (be certain to refer to the text and the key considerations in timing market entry speed)