Instructions

Objective: Plan how to expand your toothpaste business into Latin America and prepare for an oral defense of your decisions.

Instructions:

Complete the following worksheets using the data in the CountryManager simulation. You do not need to submit these, but you will need to use them to answer questions in your oral defense.

Market Attractiveness Worksheet

Marketing Plan

Process and Expectations:

Collaborative Effort: Work together as a group to complete these assignments. It's crucial that all group members actively participate in each assignment. Do not divide the work; rather, collaborate on all aspects.

Preparation for Oral Defense: You will need to meet with your instructor to orally defend the rationale behind your decisions. Use the work from your simulation assignments to justify your market entry strategy

Actions:

Sign up for a meeting time in the Excel file on our Microsoft Teams site;