Instructions

Objectives:

Develop a robust website marketing plan for a fictitious brand or business of your choice.

The project encompasses selecting the type of website, identifying relevant keywords, defining website structure, providing a design and development brief, choosing a domain name and an extension and finally draft a marketing plan to make your website visible.

Mechanism:

Each one of you will have to present during the last $2$ sessions her$/$his project and explain her$/$his thinking.

Project Components:

Type of Website:

Choose a business or brand $($real or hypothetical$)$ for which you will create the website marketing plan.

Determine the type of website that aligns with the goals of the business $($e$.$g$.,$ informational, e$-$commerce, portfolio$).$

Keywords Analysis:

Suggest a first draft of a list of relevant keywords.

Identify primary and secondary keywords relevant to the business, putting yourself in your target audience shoes

Define your target audience:

Draft the target audience chart $($Demographics and Psychographics$)$

Website Structure:

Define the website structure, including main pages, navigation, and any additional sections.

Find a url, that includes a relevant domain name and an extension.

Design and Development Brief:

Create a design brief outlining the visual aesthetics branding elements of the website.

Detail specific design features, color schemes, typog and overall user interrace constaeratrons.