Question: Objectives: Develop a robust website marketing plan for a fictitious brand or business of your choice. The project encompasses selecting the type of website, identifying

Objectives: Develop a robust website marketing plan for a fictitious brand or business of your choice. The project encompasses selecting the type of website, identifying relevant keywords, defining website structure, providing a design and development brief, choosing a domain name and an extension, and finally drafting a marketing plan to make your website visible. 

1. Type of Website:- Choose a business or brand (real or hypothetical) for which you will create the website marketing plan.- Determine the type of website that aligns with the goals of the business (e.g., informational, e-commerce, portfolio).

2. Keywords Analysis:- Suggest a first draft of a list of relevant keywords.- Identify primary and secondary keywords relevant to the business, putting yourself in your target audience's shoes

3. Define your target audience:- Draft the target audience chart (Demographics and Psychographics)

4. Website Structure:- Define the website structure, including main pages, navigation, and any additional sections.- Find a URL, that includes a relevant domain name and an extension.

5. Design and Development Brief:- Create a design brief outlining the visual aesthetics

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock

Thats quite a comprehensive task Ill guide you through each step of this process 1 Type of Website For this example lets create a website marketing pl... View full answer

blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!