Instructions: Please read the article provided below and answer the following questions to the best of your ability. Students should identify and/or define, apply and analyze all class concepts mentioned within the questions for full marks. https://www.lmdagency.com/blog/2020/fenty-beauty-a-star-power-marketing-case-study (1) Define a viral marketing campaign and explain why Fenty Beautys launch classifies as one. Explain what makes something be described as viral in the context of Fenty Beauty (what were some key elements that led it to go viral). (2) With reference to the 4 observations mentioned in the textbook, describe what made the process of the Fenty Beauty launch more viral. (3) Explain what seeding is and how it is relevant to the Fenty Beauty launch. (4) Identify and further explain the two key assumptions that make viral marketing so popular with reference to Fenty Beauty. (5) Identify and define the two categories of seed incentives and explain how they apply to Fenty Beauty and what benefits and disadvantages these could have had (at least one for each).