Instructions: Read the case study below and answer the questions that follow.

Case Study: Tech Solutions, Inc.

Tech Solutions, Inc., a mid$-$sized technology firm, has seen declining profits over the past three years. The company specializes in cloud computing services, but the market has become increasingly competitive. Competitors have launched cheaper alternatives with better customer support.

To address these challenges, the CEO proposed two potential strategies:

Focus on improving customer support and creating loyalty programs.

Diversify by offering cybersecurity solutions, leveraging their existing expertise in technology services.

Questions:

Conduct a brief SWOT analysis for Tech Solutions, Inc.

Evaluate the two strategies proposed by the CEO. Which strategy would you recommend and why?

Outline a high$-$level implementation plan for your recommended strategy.