Instructions Read the case study below Answer the case study questions The assignment response format is PowerPoint presentation. Case Study THE OIL BUSINESS BACKGROUND You are in the Oil Business! Two years ago, you started a business with your Greek brother-in-law George Michael. You are using the family olive orchards back in Greece to produce olives that are manufactured into olive oil. The oil is packaged, labelled, and shipped by container to Canada where you currently store it in your basement, taking bottles to the Kitchener Saturday Market to sell to the general public. It took a while to get set up, getting import licences, having the oil approved by the Canadian Food Inspection Agency (CFIA), finding the best and cheapest shipping options and renting a stand every week at the market. George is focused on the manufacturing and shipping, while you are the sales and promotion guy. Your sales have been impressive thanks to the unique heritage and taste of the product you sell. You now want to expand your business to include the sale of whole olives, stuffed olives, and other derivatives. Since the current product has been so popular with visitors to Kitchener from all over the country, you want to add online sales.

THE OPTIONS You consider three options to expand. 1. You can continue to sell out of the market and locally but expand your range of products. The main cost here is $2,000 for obtaining approval from the CFIA of the new products. You will have to have samples of the new product separately shipped at a cost of $2,000 as they wont be covered under your existing licence until approved. New

labels for up to 10,000 products would cost $1,000. The total cost is $5,000 and you will expand your range but are likely to only increase your customer base by 5%. 2. You can stick with just selling the bottles and cans of oil but expand your market by opening an Amazon Market Place account. This will keep shipping costs low while allowing you to sell all over the country. You estimate that setting up the account will cost you $1,000, and you will need to ship about 2,000 bottles to Amazon. They will sell at $10/bottle, but will take a commission of $1.50/bottle, costing you $3,000 in lost profits. However, you could increase your customer base by 20%. 3. Your can do both options above. You will just sell the oil bottles through Amazon, but it will give you an online presence to promote the other products. Meanwhile, the full range will be available at the market. Your total costs will be $5,000 (Option 1) plus $4,000 (Option 2) but with the biggest return in opportunity for you. THE DECISION You need to discuss this with George, your father-in-law, Levi Michael, who is the owner of the orchards (your sponsor), and with your other partners who would be funding the growth, Phil Collins & Peter Gabriel. Peter is not happy with having to fund the additional business as he doesnt like Amazon, however you all decide to go with Option 3. PROGRESS SO FAR Today is Monday, June 28 and your goal is to have everything ready to go with the new products in eight weeks (August 20). You realise youll have to hire someone to help you out at the market. A friends son, Freddie Mercury, has offered to work for you for $100/day. During Week 1 you start the application to the CFIA, pay their fee, and order the samples. The samples will arrive in Week 2 and the CFIA will take two weeks to approve the new product. Also in Week 1, you start opening the Amazon Market Place account. As this will take one week to be approved, you pay the fee to Amazon on approval in Week 2. You take a risk to order the bottles of whole and stuffed olives in Week 2, as they will take four weeks to ship from Greece. You will need to order the labels for the new product by Week 4 for delivery two weeks later. You are expected to ship the 2,000 bottles to Amazon in Week 5 to ensure your online store can supply product starting in Week 8. You need to train Freddie on your products and offer to pay him a days wages in Week 7 for this. You also remember you need to pay for your stall at the market on the day you attend; this will cost you $250. With all these things flying around in your head you realise you need to build a plan to keep everything on track, so you are ready to start selling in Week 8 at the market and online. You think about your future success and think We are the Champions.

Here is a calendar covering the timeframe of the project: Monday Tuesday Wednesday Thursday Friday Saturday Sunday Jun. 28 Jun. 29 Jun. 30 Jul. 1 Jul. 2 Jul. 3 Jul. 4 Jul. 5 Jul. 6 Jul. 7 Jul. 8 Jul. 9 Jul. 10 Jul. 11 Jul. 12 Jul. 13 Jul. 14 Jul. 15 Jul. 16 Jul. 17 Jul. 18 Jul. 19 Jul. 20 Jul. 21 Jul. 22 Jul. 23 Jul. 24 Jul. 25 Jul. 26 Jul. 27 Jul. 28 Jul. 29 Jul. 30 Jul. 31 Aug. 1 Aug. 2 Aug. 3 Aug. 4 Aug. 5 Aug. 6 Aug. 7 Aug. 8 Aug. 9 Aug. 10 Aug. 11 Aug. 12 Aug. 13 Aug. 14 Aug. 15 Aug. 16 Aug. 17 Aug. 18 Aug. 19 Aug. 20 Aug. 21 Aug. 22

Case Study Questions 1. Develop a Business Case for the case study. Ensure that aspects of your answer are clear and complete. (2 slides min) 2. Develop a Work Breakdown Structure and create an Activity List. Ensure that all deliverables are clearly represented. (2 slides min) 3. Using the supplied Case Study Project: (4 slides min) Create a Network Diagram Identify the Critical Path Your Network Diagram should contain at least ten (10) activities and at least two (2) paths. Each activity on your Network Diagram should include: a. Activity Name b. Activity Duration (in days) 4. Develop a RACI Chart. Ensure that all stakeholders are included and all aspects of your answer are clear and complete. (2 slides min) a. For each row of information in your answer, provide an explanation of why you assigned the R, A, C, and I codes as you did.

5. Develop a Project Schedule using MS Project.. Ensure that activities are included for all WBS deliverables and that all sections are clear and complete. Take a screenshot of your schedule. (2 slides min)