Instructions Read the following case about Gina, who has applied for a job at a high-technology...

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Instructions Read the following case about Gina, who has applied for a job at a high-technology company (see article for job types in Chapter 9 folder). The company has its own ideas about the ideal applicant, but it hasn't given out much information about the company. You are going to try to help Gina get the job. (Remember, she's not the only applicant, so she needs to stand out.) The Case After five years, Gina was laid off as a marketing manager for a high-tech company. "Gina hates not having a job," her roommate says. "She always has to have something to do. If not, she'll jump up and start cleaning just to be productive. She's also very organized. For instance, she files all her music videos in alphabetical order." At her old job, Gina was in charge of marketing the company over the World Wide Web, so she spent a lot of time at the computer. Since being laid off, she has been using the computer to look for another job, as well as searching the Web for art projects to do in her spare time. Her friends describe her as being not only fiercely independent but also very creative. In college, they say, she was always writing. "She used college, they say, she was always writing. "She used to write short stories," her roommate recalls, "and also worked part-time on the college newspaper." They also say Gina's sense of humor keeps her from feeling unbearably depressed about the layoff, and they believe she will find a new job quickly. Her mother agrees. "Gina is the oldest child," she says, "and she has always been a very good team leader. She's very organized, and ever since she was a little girl she's been good at coordinating things." Her father says his daughter has a great head for numbers, and he hoped she would follow in his tracks and become an accountant. Gina's supervisor at her old job says they hated to see her go. "She was so good at dealing with our customers," he says. "She was also one of the few marketing managers who had a close business relationship with our vendors. In addition, she was very goal-oriented: We would tell her what we wanted to achieve, and she would dive in head first." Her direct reports state that Gina had a good attitude, a great sense of humor, excellent follow- through, and a superior ability to solve problems. Her colleagues and supervisor all comment on Gina's creativity and her ability to learn things quickly. One co-worker noted that Gina was "very flexible" and "always showed good judgment." Address the following in your discussion : 1. Identify skills you think Gina should have based on her experience, portable skills, and personality skills. 2. Identify skills Gina has beyond what the company is looking for. 3. Propose a strategy for getting Gina hired at this company. What would you highlight to convince the hiring manager she is the best person for the job? 4. If you were hiring someone to work in marketing at this high-tech company, would you hire Gina? Do you feel she has the appropriate skills? Why or Why not? Instructions Read the following case about Gina, who has applied for a job at a high-technology company (see article for job types in Chapter 9 folder). The company has its own ideas about the ideal applicant, but it hasn't given out much information about the company. You are going to try to help Gina get the job. (Remember, she's not the only applicant, so she needs to stand out.) The Case After five years, Gina was laid off as a marketing manager for a high-tech company. "Gina hates not having a job," her roommate says. "She always has to have something to do. If not, she'll jump up and start cleaning just to be productive. She's also very organized. For instance, she files all her music videos in alphabetical order." At her old job, Gina was in charge of marketing the company over the World Wide Web, so she spent a lot of time at the computer. Since being laid off, she has been using the computer to look for another job, as well as searching the Web for art projects to do in her spare time. Her friends describe her as being not only fiercely independent but also very creative. In college, they say, she was always writing. "She used college, they say, she was always writing. "She used to write short stories," her roommate recalls, "and also worked part-time on the college newspaper." They also say Gina's sense of humor keeps her from feeling unbearably depressed about the layoff, and they believe she will find a new job quickly. Her mother agrees. "Gina is the oldest child," she says, "and she has always been a very good team leader. She's very organized, and ever since she was a little girl she's been good at coordinating things." Her father says his daughter has a great head for numbers, and he hoped she would follow in his tracks and become an accountant. Gina's supervisor at her old job says they hated to see her go. "She was so good at dealing with our customers," he says. "She was also one of the few marketing managers who had a close business relationship with our vendors. In addition, she was very goal-oriented: We would tell her what we wanted to achieve, and she would dive in head first." Her direct reports state that Gina had a good attitude, a great sense of humor, excellent follow- through, and a superior ability to solve problems. Her colleagues and supervisor all comment on Gina's creativity and her ability to learn things quickly. One co-worker noted that Gina was "very flexible" and "always showed good judgment." Address the following in your discussion : 1. Identify skills you think Gina should have based on her experience, portable skills, and personality skills. 2. Identify skills Gina has beyond what the company is looking for. 3. Propose a strategy for getting Gina hired at this company. What would you highlight to convince the hiring manager she is the best person for the job? 4. If you were hiring someone to work in marketing at this high-tech company, would you hire Gina? Do you feel she has the appropriate skills? Why or Why not?

Answer rating: 100% (QA)

1 Skills Gina Should Have Digital Marketing Expertise Given her previous role in marketing the company over the World Wide Web Gina should possess strong digital marketing skills including proficiency ... View the full answer