Native advertising is online paid advertising that looks like nonadvertising content. Take a look at your favorite

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Native advertising is online paid advertising that looks like nonadvertising content. Take a look at your favorite social media platform. How many native ads do you see? Does the content of these ads match your interests?

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Advertising Account Planning New Strategies In The Digital Landscape

ISBN: 9781538114063

1st Edition

Authors: Sheri J. Broyles, Beth E. Barnes, Carol J. Pardun

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