Instructions: Read this case carefully before your answer. You are required to make a Current State Analysis for ABX Brewery, Inc. using the Five Forces Analysis and SWOT analysis. Please use the basic information about ABX Brewery, Inc. below for your analysis.

1. ABX Brewery is one of the largest brewery company in the Philippines. It produces popular beer products carrying the brands: Sunrise Beer; Old Tavern, and the very popular Max Beer. It is currently competing with Red Beer, Anthro Beer, and Thunder Beer.

2. Due to its popular taste, all of ABXs beer brands have been dominating the local Philippine beer market for the last 30 years. In a recent survey, it was projected that the company can maintain 50 % of the local market for another 5 years unless it will not be able to continue on satisfying the demands of its loyal customers.

3. ABXs customers come in a wide variety. For Max beer, it very popular to the General Public. In the country, Max Beer commands a 50 % of the General consuming public. The same is true with its remaining brands in the market. Our beer products are now finding themselves developing a small but popular following in the southeast Asian beer market.

4.Alcohol beverages mixed with different fruit flavors are now becoming popular among the young adult population. These people comprise around 40 % of customers. It is slowly replacing beer in some popular parties among this age groups.

5. Its production facilities are located throughout the country. Its main facility is located in Talisay City, Cebu and has been there for around 20 years. Its original plant was then located in Cebu City. Cebu operations were transferred to the current location due to the limitations imposed by the small property.

6. The company has allotted a two-hectare space in its Talisay City facility to store the old brewery machines for posterity. It costs the company around P 12,000,000 to preserve and maintain these historic items every year. The Provincial government of Cebu offered last year offered to have these historic machines be displayed and preserved at the newly opened Cebu National Museum at the cost of the province.

7. ABX gets it supplies from local suppliers in the country. There is abundancy in supply and there are even suppliers from abroad that are interested to supply the company with the same quality ingredients at even lower price.

8. The company is generous with its distributors and dealers. This is evidenced by its very generous policy on collection of receivables. Payment from distributors and dealers even are even allowed to be collected more than a year later. Such practice has badly affected its financial liquidity. Despite this practice, the company is still able to make ends meet. Such condition has led the company to experience problems in raising funds to undertake major improvements in its operations. Improvement in collection may allow us to easily raise P 800,000,000 in a period of 2 years. Some of these distributors even indicated that they might lessen their orders if such laxity in collection will disappear.

9. With projected increase in the demand for ABX products looming due to the steady growth of the local beer market in the Philippines (@ 40,000 bottles a year), production capacity may become a significant issue in the near future. In the next 5 years, the company must be able to maintain a capacity of a million bottles of bear in a year to meet market growing market demand for its products. Currently, the company produces around 600,000 bottles of beer in a year and its maximum capacity is pegged at around 700,000 bottles of beer in a year.

10. To expand our capacity, we need to raise around P 2 Billion pesos for this need. Currently, we have around P 1.5 billion readily available.

11. A new player is planning to enter into the local beer market. The internationally popular Northwest Beer from the US is planning to enter the Philippine beer market by 2024.

Instructions: Read this case carefully before your answer. You are required to make a Current State Analysis for ABX Brewery, Inc. using the Five Forces Analysis and SWOT analysis. Please use the basic information about ABX Brewery, Inc. below for your analysis. 1. ABX Brewery is one of the largest brewery company in the Philippines. It produces popular beer products carrying the brands: Sunrise Beer: Old Tavem, and the very popular Max Beer. It is currently competing with Red Beer, Anthro Beer, and Thunder Beer. 2. Due to its popular taste, all of ABX's beer brands have been dominating the local Philippine beer market for the last 30 years. In a recent survey, it was projected that the company can maintain 50 % of the local market for another 5 years unless it will not be able to continue on satisfying the demands of its loyal customers. 3. ABX's customers come in a wide variety. For Max beer. it very popular to the General Public. In the country. Max Beer commands a 50 % of the General consuming public. The same is true with its remaining brands in the market. Our beer products are now finding themselves developing a small but popular following in the southeast Asian beer market. 4. Alcohol beverages mixed with different fruit flavors are now becoming popular among the young adult population. These people comprise around 40 % of customers. It is slowly replacing beer in some popular parties among this age groups. 5. Its production facilities are located throughout the country. Its main facility is located in Talisay City, Cebu and has been there for around 20 years. Its original plant was then located in Cebu City, Cebu operations were transferred to the current location due to the limitations imposed by the small property. 6. The company has allotted a two-hectare space in its Talisay City facility to store the old brewery machines for posterity. It costs the company around P 12.000.000 to preserve and maintain these historic items every year. The Provincial government of Cebu offered last year offered to have these historic machines be displayed and preserved at the newly opened Cebu National Museum at the cost of the province. 7. ABX gets it supplies from local suppliers in the country. There is abundancy in supply and there are even suppliers from abroad that are interested to supply the company with the same quality ingredients at even lower price. 8. The company is generous with its distributors and dealers. This is evidenced by its very generous policy on collection of receivables. Payment from distributors and dealers even are even allowed to be collected more than a year later. Such practice has badly affected its financial Squidity. Despite this practice, the company is still able to make ends meet. Such condition has led the company to experience problems in raising funds to undertake major improvements in its operations. Improvement in collection may allow us to easily raise P 800.000.000 in a period of 2 years. Some of these distributors eve indicated that they might lessen their orders if such laxity in collection will disappear 9. With projected increase in the demand for ABX products looming due to the steady growth of the local beer market in the Philippines (40.000 bottles a year), production capacity may become a significant issue in the near future. In the next 5 years, the company must be able to maintain a capacity of a million bottles of bear in a year to meet market growing market demand for its products. Currently, the company produces around 600.000 bottles of beer in a year and its maximum capacity is pegged at around 700.000 bottles of beer in a year. 10. To expand our capacity, we need to raise around P 2 Billion pesos for this need. Currently, we have around P 1.5 billion readily available. 11. A new player is planning to enter into the local beer market. The internationally popular Northwest Beer from the US is planning to enter the Philippine beer market by 2024