Instructions

Royal Corporation is the first case analysis assignment, which is worth $10$ percent of your course grade. I want you to consider the following questions for our discussion and for your written submission.

Groups of $2$

What are the three products$/$services are sold by the Royal Corporation? Who is the decision maker for each of these products and services?

$-$What are the benefits to the users of each of these three products $/$services$?$ Examine Mary Jones' efforts at Acme Computers, Bickford Publishing and General Hospital. What are the similarities of each of these situations?

What could Mary Jones have done differently to sell the CCC to General Hospital? What could Mary Jones' makager done differently?

Please read the case study, which is attached. We will discuss in class this week. Your written case analysis $($not to exceed three pages$)$ is due in the Dropbox at the end of week five, on January $28$