Instructions The project will involve evaluating a company's current product portfolio, identifying potential international market opportunities, and developing an international market expansion strategy.Detailed Step$-$By$-$Step Breakdown$1.$ Step $1$: Project Kickoff and Team Formation Work in NPD Capstone Groups created in Module $3/4$ to review project instructions and deliverables. Select a Canadian company with international product offerings, or propose a newinternational product strategy$\mathrm{.}2.$ Step $2$: Market Analysis and Strategy Development Apply tools like Conjoint Analysis, Sentiment Analysis, Environment Analysis $($including SWOT, PESTLE, and Porter's Five Forces$),$ Scenario Planning, Pass$/$Fail Test, Scoring Model, Portfolio Analysis, Customer Journey Mapping, Business Model Canvas, and Financial Analysis Tools. Note: There are several resources within Module $4$ to assist you with proper application of the recommended market research tools and methodologies, including video tutorialsand templates. To complete Step $2,$ the following tools, methodologies, and techniques are recommended:Order Tool$/$Methodology Description$1$ Conjoint Analysis Helps understand how consumers value different product attributes, crucial for product development Order Tool$/$Methodology Descriptionand pricing strategies, determining the most influential features in consumer decision$-$making$\mathrm{.}2$ Sentiment AnalysisInvolves analyzing emotions and opinions from customer feedback, social media, and other sources to gauge market sentiment towards certain product types or features$\mathrm{.}3$Environment Analysis $($Internal$,$ External, Competitive$)$Combines SWOT Analysis $($evaluating Strengths, Weaknesses, Opportunities, Threats$),$ PESTLE Analysis $($assessing Political, Economic, Social, Technological, Legal, Environmental factors$),$ and Competitive Analysis, including Porter's Five Forces $($analyzing competitive rivalry, threat of new entrants, buyer power, supplier power, and threat of substitutes$)\mathrm{.}4$ Scenario PlanningInvolves creating detailed narratives about the future to anticipate possible outcomes for new product launches or business model changes$\mathrm{.}5$ Pass$/$Fail TestA simple test to quickly assess whether a new product idea meets basic criteria for further development$\mathrm{.}6$ Scoring ModelDevelops a model to evaluate and prioritize product ideas based on various criteria such as market potential, alignment with company strategy, and manufacturing capabilities$\mathrm{.}7$ Portfolio AnalysisUses tools like the BCG matrix or GE$-$McKinsey matrix to evaluate and manage a company's product portfolio, ensuring alignment with the current range and strategic objectives$\mathrm{.}8$Customer Journey MappingHelps in understanding the customer's experience and identifying key touchpoints for product innovation$\mathrm{.}9$ Business Model CanvasA strategic management template for developing new or documenting existing business models. It's a visual chart with elements describing a firm's value proposition, infrastructure, customers, and finances$\mathrm{.}10$ Financial Analysis ToolsIncorporates financial modeling and forecasting tools to assess the financial viability of new product ideasStep $3$: Product Portfolio Planning Research and outline your chosen companys diverse product portfolio, considering lifecycle stages, risk assessment, and resource allocation$\mathrm{.}4.$ Step $4$: Innovation Process Design Design an end$-$to$-$end product innovation process, incorporating best practices from innovation management and international product strategies$\mathrm{.}5.$ Step $5$: Product Design and Development Develop detailed plans or prototypes for selected products, ensuring alignment with the overall strategy. Use AI image generation tools $($DALL$-$E$,$ Craiyon, etc.$)$ to create visual representations of the product idea$\mathrm{.}6.$ Step $6$: Market Research Implementation Conduct market research to validate product concepts and refine market strategies$\mathrm{.}7.$ Step $7$: Team and Leadership Management Develop a plan for team dynamics, culture, and leadership throughout the product development process$\mathrm{.}8.$ Step $8$: Financial Planning and Analysis Prepare a financial plan for your product portfolio, integrating knowledge from international finance courses$\mathrm{.}9.$ Step $9$: Final Presentation and Report Submission Compile findings, strategies, and plans into a comprehensive report following APA format. Record a $5-$to$-10-$minute video presentation and upload it along with your report and presentation slides$/$files$\mathrm{.}10.$ Step $10$: Peer Review and Reflection Complete the peer review and self$-$reflection assignment, providing feedback to other teams and evaluating your own performance.