Instructions The project will involve evaluating a company's current product portfolio, identifying potential international market opportunities, and developing an international market expansion strategy.Detailed Step$-$By$-$Step Breakdown$1.$ Step $1$: Project Kickoff and Team Formation Work in NPD Capstone Groups created in Module $3/4$ to review project instructions and deliverables. Select a Canadian company with international product offerings, or propose a newinternational product strategy$\mathrm{.}2.$ Step $2$: Market Analysis and Strategy Development Apply tools like Conjoint Analysis, Sentiment Analysis, Environment Analysis $($including SWOT, PESTLE, and Porter's Five Forces$),$ Scenario Planning, Pass$/$Fail Test, Scoring Model, Portfolio Analysis, Customer Journey Mapping, Business Model Canvas, and Financial Analysis Tools. Note: There are several resources within Module $4$ to assist you with proper application of the recommended market research tools and methodologies, including video tutorialsand templates. To complete Step $2,$ the following tools, methodologies, and techniques are recommended: