Instructions The specific instructions and requirements for the Final Written Report include: Collegiate level writing is expected Incorporate all corrections suggested by your instructor Well organized and professionally formatted NO spelling mistakes, incorrect grammar usage, or punctuation errors Submit Final Report as ONE Word document to the assignment folder Specific Component Instructions Cover Page Table of Contents Executive Summary/Introduction SMART Model Objectives Product/Service Description with Feature & Benefit chart SWOT Analysis with action plan Segmentation Analysis with action plan Supply Chain Plan Pricing Strategy (brief) IMC including: o A Creative Brief for each distinct plan part o Examples/Samples of content/artwork/images References/Bibliography (if applicable)