instructions

Using the 7 step New Product Development Process (new-product strategy development, idea generation, screening and evaluation, business analysis, development, market testing, commercialization) create groups of 3-5 peers to develop a new product into the Canadian market.

Layout

- Report should include the following sections:

Title Page

Table of Contents

Executive Summary

Introduction

Stage 1

Stage 2

Stage 3

Stage 4

Stage 5

Stage 6

Stage 7

Conclusion

- 15-page word limit (not including title page, table of contents, references, and appendices)