Instructions

Write a post for the Discussion Forum on this topic, addressing the questions below. You may use either a written paragraph or bullet point format. Part 1 should be 23 paragraphs in length or an equivalent amount of content in bullet point form.

• Company Name: Dollar Tree
• Industry: Retail
• Headquarters (city, state, country): Chesapeake, Virginia, United States of America
• Year founded: 1986
• The number of employees: 57,200
• Annual revenue (estimated): $24.1B
• Major products and/or services: Household products, gifts, toys, books, and stationery items.
• Target customers: Lower-income consumers
• Distribution channel(s):
• Key competitors: Ross Stores, Big Lots, and Dollar General

Part 1: Marketing Campaign Concept For Dollar Tree

Briefly describe the marketing campaign concept you are proposing in your marketing plan For Dollar Tree. Be sure to include the following For Dollar Tree:

• Who is the target audience?
• What is your goal?
• What approach and strategy are you using for the campaign?

What is your proposed promotion mix, and which specific marketing communication tools will you use for Dollar Tree? Why do you think this is the right promotion mix for achieving your goals with this audience for Dollar Tree?