Instructions

You must submit a word-processed report. Your report should answer Tasks 1 to 5. The word count for your report must be between 500 to words and submit your work as a word file attachment only. This section requires you to demonstrate the knowledge and skills you have acquired throughout the course by producing not more than 4,000 word, fully referenced, academic report that addresses the tasks given below. To complete the assignment, you will need to choose an industry sector and an appropriate organisation within it to research. Choosing an appropriate organisation During the COVID-19 crisis many e-commerce companies thrived as many people shifted to online shopping to avoid physical trips to traditional retail stores and markets. This trend is confirmed by research figures that indicate consumers have been spending on average 10-30% more online. Step 1: select an industry sector that you are interested in from the following list: Entertainment and Music, Fashion, Fitness and Health, Food and Drink, Medical, Publishing and Media or Technology. Step 2: select a business within your chosen sector that had an existing e-commerce presence prior to the pandemic and which has flourished during the pandemic. A feature of this sort of business is that it: Already had an e-commerce presence prior to the COVID-19 pandemic. Grew its customer base and/or revenues during the pandemic. Achieved this growth as a result of taking advantage of new opportunities or developing new e-commerce business models. Can be either an e-commerce only business or a multi-channel business. Researching your organisation You can use web resources to enable you to understand the context in which your selected organisation operates. Do not limit yourself, however, to web-based sources of information. You should also use academic, industry and other source NB. You are not expected to submit your background research, it should be used purely to help formulate your responses to the following tasks: Your work should not exceed 20% similarity index using the plagiarism tool

Task 5

Using your research, identify and briefly describe TWO (2) features of the e- commerce site that you believe are particular strengths in terms of meeting the needs and expectations of the sites target audience(s), detailing the reasons for your choice. (10marks)