INSTRUCTIONS: Your answer should be appropriately cited and referenced All Questions are compulsory Your answer to each question should not be less than 700 words and more than 800 words excluding references and cover page Situation Analysis The Greater Accra Basketball League (GABL) is Ghana's premier basketball league composed of 12 male teams, and 10 female teams based in Acera and Tema. The league attracts highly skilled players from all over Greater Accra to play at this level. The GABL is one of four sports leagues in Greater Accra, along with Volleyball, the Handball League, and the Hockey League. In Ghana, it seems basketball has the smallest total fan base of the four sports leagues, the least revenue from television, and the least sponsorship. In contrast, hockey is the most popular of these four major sports in Ghana. GABL fan base is more affluent and well- educated than the fan base of the other sports. In addition, GABL ticket prices have traditionally been higher than those of the other sports. Like any business, the GABL is interested in protecting its market position and growing the league as a whole. In addition to managing the league's day-to-day activities, the league's President, his staff, and the 22 team owners are all charged with the longer-term responsibility of growing the sport and finding new revenue sources while maintaining current levels of fan and sponsor support. D) Identify six environmental variables that the GABL should be aware of (realities that currently or subsequently will affect their business and which should be accounted for in strategic decision-making). (25 marks) ii) Choose one variable, explain what it is and why it is relevant to the GABL's marketing planning. (25 marks) iii) Design a comprehensive marketing plan for the last half of the year creating a mission statement, goals and objectives to be achieved over the period and the tactical plans to be put in place to achieve them in line with the League's vision to be the best in West Africa (25 marks) iv) Develop a comprehensive research plan to find creative means of promoting basketball by 10% by the end of the marketing year 2021. (25 marks)