Question: Integrated Marketing Communication ( IMC ) involves Audience Contacts. Every opportunity customer has to see or hear about a company and / or its brands

Integrated Marketing Communication (IMC) involves Audience Contacts. Every opportunity customer has to see or hear about a company and/or its brands or have an encounter or experience with it is Touch Point.
In the textbook 12 different types of touchpoints are mentioned in the figure 1-5.
Select one:
True
False

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