Integrated marketing communication (IMC) is the process that marketers use to plan, develop, execute, and evaluate coordinated, measurable, persuasive brand communication programs over time to targeted audiences. It is the careful coordination of all promotional messagestraditional advertising, direct marketing, interactive, public relations, sales promotion, personal selling, event marketing, and other communicationsfor a product or service to assure the consistency of messages at every contact point where a company meets the consumer.

review information about IMC and Promotional Mix

1Athink about a product or service (not a company) you considered buying recently or one you bought and tell us a little about that product or service.

1B then tell us what elements of the Promotional Mix did the company use or uses for that product or service? Also, is product or service communication integrated? How or how not?

minimum of 300 words