Question: Integrated marketing communications often blend promotional elements together. For example, a brand may create a TV commercial to showcase an upcoming Memorial Day sale where

Integrated marketing communications often blend promotional elements together. For example, a brand may create a TV commercial to showcase an upcoming Memorial Day sale where the entire store is

25 %

off. A TV commercial is an example of while the

25 %

off sale is an example of direct marketing, sales promotion

advertising, sales promotion

sales promotion, advertising

direct marketing, public relations

Integrated marketing communications often blend promotional elements together. For example, a

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