Question: Integrated Marketing How does a brand create IMC within its promotions? List some things that must be present to create IMC from ad to ad.

Integrated Marketing

  1. How does a brand create IMC within its promotions? List some things that must be present to create IMC from ad to ad. Prove to me that you understand IMC.

  1. Give an example of each of the elements listed below. The first one has been done for you
  1. Advertising: Billboard
  1. Sales Promotion:
  2. Personal Selling:
  3. Alternative Media:
  4. Public Relations:
  5. Sponsorships:
  6. Digital Marketing:
  7. Social Media:
  8. Database Marketing:
  9. Direct Response Marketing:

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