Integrated reporting is a process founded on integrated thinking that results in a periodic integrated report by an organization about value creation over time and related communications regarding aspects of value creation. An integrated report is a concise communication about how an organizations strategy, governance, performance and prospects, in the context of its external environment, lead to the creation of value in the short, medium and long term. The cycle of integrated thinking and reporting, resulting in efficient and productive capital allocation, and act as force for financial stability and sustainability. Required a) Using a company of your choice discuss the content of integrated report b) Discuss the benefits that arises from practicing integratedreporting