Integrating content from both lecture and readings, please select any product$/$service that you have purchased and explain how the company developed an effective positioning strategy that enticed you to make this purchase. Durable products $($e$.$g$.,$ cars, appliances, clothing, etc.$)$ are probably easier to serve as a basis for answering this question, but you are free to choose any product$/$service you like. Be sure to highlight what is required for effective positioning of a product$/$service within your response.