Question: Integrating everything you have learned so far in Strategy, can you help Jehiel Oliver, multiple award - winning entrepreneur, optimize his strategy for Hello Tractor?

Integrating everything you have learned so far in Strategy, can you help Jehiel Oliver, multiple award-winning entrepreneur, optimize his strategy for Hello Tractor?
Where should he devote his limited resources going forward? Which projects or areas of growth or development should he focus on? And most importantly, why?
Choose only one of the following potential strategic actions to discuss:
Expanding to new agriculture markets (i.e. new countries)
Growing existing markets through
o Increasing outreach to farmers (how?)
o Recruiting tractor owners to be HT customers
o Recruiting investors who do not currently own tractors, but may want to based on the potential return on investment
Financing and facilitating new tractor sales
o Helping high-value potential tractor owners access financing
o Providing data and analytics for lenders
o How could tractor financing move HT forward, strategically?
Other options? Your choice. This case covers a lot of ground. Please defend your thoughts.

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