Question: integration involves coordinating all relevant marketing actions - including packaging, pricing, sales promotions, and distribution - with the communication campaign to achieve maximum customer impact.

integration involves coordinating all relevant marketing actions-including packaging, pricing, sales promotions, and distribution -with the communication campaign to achieve maximum customer impact.
a. Horizontal
b. Vertical
c. External
d. Internal
integration involves coordinating all relevant marketing actions-including packaging, pricing, sales promotions,

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