What integrated marketing communication process involves coordinating all relevant marketing actions like packaging, sales promotions, distribution, and

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What integrated marketing communication process involves coordinating all relevant marketing actions like packaging, sales promotions, distribution, and pricing?

a) Horizontal integration

b) Vertical integration

c) Internal integration

d) External integration

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Smith and Roberson Business Law

ISBN: 978-0538473637

15th Edition

Authors: Richard A. Mann, Barry S. Roberts

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Posted Date: Nov 30, 2023 05:18 AM

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What integrated marketing communication process involves coordinating all relevant marketing actions like packaging, sales promotions, distribution, and

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Smith and Roberson Business Law

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