Intel introduced the Celeron chip, a stripped$-$down, budget version of its Pentium chip for computers, in $1998.$ More recently, Intel followed up with the Atom chip, a new processor that is inexpensive and consumes little battery power, to power low$-$cost mobile devices. Intel$$s Celeron chip and Atom chip are initiatives driven by which strategic rationale?

Group of answer choices

Introduce a new product in a new market to extend its leadership to other industries

Guard the company against disruptive innovation by protecting the low end of the market

Target that section of the market that is not particularly price sensitive